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Creative
GE Healthcare CMO Blends Human Taste and AI Efficiency to Deliver Impact
Andy DeLaO, Chief Strategy & Marketing Officer at GE Healthcare, shares his playbook for building a taste-driven marketing team.
Ad World News Desk
Trending Stories
Creative
OpenAI’s Sora 2 Launch Spirals Into a Copyright and Deepfake Mess
Measurement
In the Attention Economy, New Currencies Emerge to Challenge Advertising's Old Guard
Leadership
Curing the Fractured Customer Journey With a Simple Omnichannel Mandate: Data First
Measurement
How Guidepoint's CMO Built a $2M Pipeline by Killing 'Vanity Metrics'
Latest
TiVo Report Finds Viewers Fleeing App Chaos for Streaming Bundles
Instagram Bets It All on Video, Tests Reels-First Home Feed
Retail Media Fixates on Measurement Standards as Amazon and Google Expand Their Reach
TikTok Launches Travel Ads to Turn Inspiration Into Bookings
Avid's New AI Platform Transforms Stale Media Libraries into Valuable Assets
Industry News
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How AI is Forcing Marketers to Trade the Illusion of Control for Campaign Resilience
Ad World News Desk
Avid's New AI Platform Transforms Stale Media Libraries into Valuable Assets
PlayBox Neo Bakes AI Translation Into Broadcast Workflows
Deepgram’s Voice AI Goes Global, Adding Four New European Languages
Synamedia Inks Deal to Power India's High-Stakes Live Streams
FCC Nudges NextGen TV Forward with ATSC 3.0, but Avoids Major Regulatory Overhaul
AI & Technology
View More
How AI is Forcing Marketers to Trade the Illusion of Control for Campaign Resilience
Ad World News Desk
Avid's New AI Platform Transforms Stale Media Libraries into Valuable Assets
PlayBox Neo Bakes AI Translation Into Broadcast Workflows
Deepgram’s Voice AI Goes Global, Adding Four New European Languages
Synamedia Inks Deal to Power India's High-Stakes Live Streams
FCC Nudges NextGen TV Forward with ATSC 3.0, but Avoids Major Regulatory Overhaul
Creative
View More
OpenAI’s Sora 2 Launch Spirals Into a Copyright and Deepfake Mess
Ad World News Desk
GE Healthcare CMO Blends Human Taste and AI Efficiency to Deliver Impact
Google escalates AI race with smarter image editing and new video tools
Instagram Tests Picture-in-Picture for Reels, Playing Catch-Up to Rivals
Accedo's New AI Wants to Make Streaming Experiences Less Static
Measurement
View More
Retail Media Fixates on Measurement Standards as Amazon and Google Expand Their Reach
Ad World News Desk
How Guidepoint's CMO Built a $2M Pipeline by Killing 'Vanity Metrics'
In the Attention Economy, New Currencies Emerge to Challenge Advertising's Old Guard
Why 'Intent Velocity' is the New North Star for B2B Growth Teams Leveraging AI
Circana Acquires Nielsen Unit to Build a Measurement Super-Platform
NFL Throws Flag on Nielsen Measurement Data, Claims Millions of Viewers Go Uncounted
Leadership
View More
Curing the Fractured Customer Journey With a Simple Omnichannel Mandate: Data First
Ad World News Desk
Trusting Your Gut in a Data-Obsessed World, with Ex-L'Oréal and Unilever Exec Syed Abdul Haye
Roku Taps Streaming Vet from Hulu and WBD as its Content Playbook Heats Up
Netflix Chief Product Officer Eunice Kim Exits After TV Interface Overhaul
Marketers Navigate a 'Known Unknown' as AI Reshapes Discovery and SEO Breaks Down
Most Popular
TiVo Report Finds Viewers Fleeing App Chaos for Streaming Bundles
Instagram Bets It All on Video, Tests Reels-First Home Feed
OpenAI’s Sora 2 Launch Spirals Into a Copyright and Deepfake Mess
Retail Media Fixates on Measurement Standards as Amazon and Google Expand Their Reach
Curing the Fractured Customer Journey With a Simple Omnichannel Mandate: Data First
How Guidepoint's CMO Built a $2M Pipeline by Killing 'Vanity Metrics'
How AI is Forcing Marketers to Trade the Illusion of Control for Campaign Resilience
